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2022 ISPE Europe Annual Conference

EU22CEAPR1/SESEF02 - How to Bring Pharma 4.0 to Life and Sustain It


Apr 25, 2022 1:10pm ‐ Apr 25, 2022 1:50pm


Description

The Pharma 4.0 digital transformation is here and it’s happening now. Many Biopharmaceutical companies have embarked on Pharma 4.0 and are progressing well in their digital transformation journey. This digital transformation allows the Pharma industry to shape the future, as well as gain and sustain competitiveness in time. It allows the organization to fully live up to their accountability and operate with autonomy and command of the products. It goes hand in hand with the increasing digital maturity, being closer to the business to accelerate value creation and to be a competitive advantage to the company. Digital transformation starts as a trickle... ...and builds to a flood This presentation will focus on the Pharma 4.0 holistic approach within Merck Healthcare and will discuss the structured approach which is built around three dimensions: 1- Set the aspiration 2- Deliver higher priorities use cases and 3- Sustain it. But business drivers and logic are sterile if we do not embed the required mindset and behaviours in the organization. Therefore a particular emphasis will be placed on the culture and people involved. The talk will place emphasis on creating a culture of caring, pioneering and outperforming ‘where people are the success factor’ will be game changers in the external environment on the successful digital transformation. There is no magic bullet for successful digital transformation, and it won’t happen overnight. But there are best practices and there are ways to create conditions for success. Fostering a digital impact driven culture and driving people development are key to ensure replicable success.

Speaker(s):

  • Marco Odoardi, Senior Director - Head of Global Warehousing and Distribution, Merck

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